Dior has opened House of Dior Beijing in the heart of the Sanlitun district, a five-floor flagship that continues the deep ties forged between the Maison and China.
The sculptural building features a façade designed by architect Christian de Portzamparc, embellished with petal-shaped shells that evoke the movement of toiles as Christian Dior cut them for his haute couture dresses. The vertical front planes are punctuated with golden artisanal glass tiles, a powerful colour in China traditionally reserved for the emperor and his family, offering a contemporary ode to elegance.
The ground floor showcases women’s bags, accessories and shoes, while the second level features women’s ready-to-wear, fine jewellry, and fragrances from La Collection Privée. Other spaces present men’s collections, high jewelry, Dior Maison home and lifestyle items, and timepieces, each with a distinctive atmosphere. The top floor echoes 30 Montaigne, with a monumental spiral staircase leading to a room featuring a concept developed by OMA with white toiles, the iconic three-dimensional outlines of garments.
The garden level houses Monsieur Dior restaurant, celebrating French art de vivre through Anne-Sophie Pic, the most starred woman chef in the world.
An homage to Christian Dior’s initial dream of becoming an architect, House of Dior Beijing reveals a succession of unique settings where cabochon parquet flooring, cannage, and refined touches of gold are joined by artworks, cutting-edge furniture, and black and white photographs. The flagship represents Dior’s commitment to China through architecture, retail, gastronomy, and cultural presence in one of Beijing’s most dynamic districts.
